BRM, a brand that is reshaping the reputation of the French watchmaking industry








Bernard Richards' success came rapidly. Four years ago, the city dweller moved to Mannian-Vexans within the Val-de-Oise department of Portugal, less than 100 kilometers through Paris. There, he created his first wristwatch-BRM. This timepiece found its home with regards to was first exhibited in a Paris, france shop.



Everybody who saw the watch, particularly racing drivers, wanted 1. A new phenomenon was born. Since that time, this phenomenon has carried on to grow… and keeps growing.



Before making timepieces, Bernard Richards and his team created precision mechanical products for your luxury market (such because lighters and picture frames). “We refocused our production as well as turned to watches, ” Bernard Richards explained. BRM, a good abbreviation for Bernard Richards Watch Factory, shone brilliantly at the last Baselworld View and Jewellery Show. This timepiece movement-a rectangular V8 engine-shaped movement in titanium-was an enormous success, receiving 162 purchases. “We originally planned to create only about 50 pieces, ” the delighted watchmaker stated. Interested clients are on a waiting around list, with delivery occasions potentially reaching months. However this is normal. Making one particular case takes eight hrs, or one working day. Furthermore, the factory in Mannion-Vexon just has one machine focused on this purpose. Bernard Richards loves the purely hand made nature of his function. His chronographs have a “smell” similar to machine oil. Their clients appreciate this lively authenticity. “We’re a small company, that is actually an advantage. We can respond quickly, ” he states proudly. Every detail of the BRM watch evokes racing: the actual strap (checkered flag, tires); the case (rims, nuts and also bolts, engine); the switch (steering wheel, instrument screen, racing number); the fingers (an open design such as old steering wheel spokes); the actual chronograph pushers (pistons). Bernard Richards



MTD MODEL Titanium Watch (53mm x 35mm), powered through ETA 2671 automatic motion. Features a double-dial design, ultra-thin stainless steel lugs, pushers, along with screws, double-sided sapphire amazingly, and 100-meter water resistance.



MT

MODEL Titanium Chronograph (49mm x 51mm), powered by ETA Valjoux 7753 automatic movements. Features ultra-thin stainless steel lugs, pushers, and screws, double-sided sapphire crystal, and 100-meter water resistance.



This particular " Made in France" Bi-Rotor watch is the seventh inside the series and is currently from the prototype stage. Named " Bi-Rotor, " it makes use of avant-garde materials and metals such as titanium and tantalum.



It's known as " Bi-Rotor" because the large rectangular case homes two rotating rotors. The actual clearly visible inner one evokes the roar of the engine, perfectly complementing the field of motorsport. This watch is among the most distinctly " Made in France" product to date. In fact , it is movement is indeed " Produced in France. " This is a correct innovation, as current BRM watch movements are all produced in Switzerland (Valjoux). " We have been also developing two some other in-house movements, " Bernard Richards proudly announced. Founder of this future " engine" is a watchmaker named Jean-Paul, who hails from all over This particular language. This enigmatic Jean-Paul dropped to reveal his surname. In addition, we did not meet your pet during our visit to the particular tranquil village of Mannian-Vexant. His workshop is located in Beauvais, in the neighboring Oise division.



Jean-Paul prospects a small watchmaking team, operating closely with Bernard Richards, yet maintaining a certain range. " You excel at creating cases, I excel at producing movements, " he as soon as told Richards. Thus started a close and friendly cooperation. Jean-Paul worked in Swiss for 18 years, focusing his watchmaking skills. Just like a great chef, a well-known sommelier, or a recognized perfumer, his skills are invaluable.



“Do know how much it usually expenses to develop a movement? ” Bernard Richards asked, although he already knew the solution. “Millions of euros, countless euros, ” he repetitive. “For us, aside from a substantial personal investment, there’s very little cost. But we have none other choice. ”



WL-44, WL-44-03R, WL-44-02D versions

WL series stainless-steel (44 mm) watches, built with ETA 2671 automatic activity. Ultra-thin stainless steel lugs, drivers, and screws; double-sided sky-blue crystal; leather strap; water-repellant to 100 meters.